Facebook invited 4 agencies to pitch a creative solution for a European campaign aimed at encouraging media planners to use Facebook and Instagram stories in their media campaigns.
The winning idea uses chemical reactions as a metaphor to show the boost stories can add to your campaign. All you need to do is, ‘Simply Add Stories’.
Working closely with the motion designers, I helped to develop the project from the initial shoot into a cohesive campaign spanning multiple platforms, ranging from social posts, DOOH AND print ads, all delivered in a range of languages.