Uniting is an Australian charity that celebrate diversity and welcome all people regardless of ethnicity, faith, sexual orientation, intersex variation or gender identity.
How do you promote community services without resorting to weary clichés? The work we undertook for Uniting saw us tackle this challenge head first as we prepared to launch phase two of the not-for-profit’s brand awareness campaign in Sydney, wider NSW and ACT.
I helped design the final creative output working alongside a super talented copywriter, art director and photographer Gary Heery who shot the portraits.