When FedEx realised it wasn’t packages they were delivering but peace of mind, that’s when their brand started to make sense. And it’s the same for Optus. They don’t just deliver gigabytes, they create meaningful experiences for people they call ‘Yes Moments”.
Now in 2016 Optus realised they needed to shift from simply delivering telecommunications to delivering the full experience of digital engagement. It was upto Re: to create a brand fit for this bold new world.
I was fortunate enough to work alongside the talented group of creatives at Re:Sydney to take this newly created brand and help apply it across the thousands of touch-points needed for a telco of it’s size.